Team Sports Marketing PDF, ePub eBook

Team Sports Marketing

File Name:Team Sports Marketing
Posted By:Kirk L. Wakefield
Published on 2007 by Elsevier
ISBN-10:0750679794
Status : AVAILABLE Last checked: 12 Minutes ago!
Ratting: 4.6 of 5 from 8373 votes. Ready to download

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Book Summary

Some might argue that sports marketing is a special case of marketing, meaning that there are theoretical and practical dimensions of marketing that are peculiar to sports marketing. This book unpacks this argument and looks at the features that distinguish it - especially from other forms of service marketing.

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